Reference from Dr. Randy Cale
(Written by Kate Simmons) For those of you who have been lucky enough to recently vacation in Europe, you may have seen a wonderful TV advertisement that gives parents food for thought. It’s a German advertisement that shows a mother opening the front door of her family home to see a group of punks holding armfuls of beer bottles, asking to see her (young) son. She politely directs them upstairs, and has only just closed the door when the doorbell rings again. She opens it, and this time it’s a group of scantily clad women, also asking for her son. She again directs them upstairs, closes the door; of course the doorbell rings again, and now some sort of robot bursts in with a machine gun, shoots up the room, demands to know where her son is, and then bounds up the stairs. The doorbell rings a final time, and now it’s a creepy old man who asks after her daughter. The woman calls her daughter, who is no more than eight years old; the old man introduces himself to her as her “internet friend” before giving the little girl a lollipop and leading her outside to his van with a sinister smile on his face. The mother smiles, closes the door, and a voiceover says: “Do you know who your children are talking to on the Internet?” It’s an unsettling yet clever way to illustrate that parents need to be vigilant when it comes to what their children are doing online, and who they’re communicating with.
Parenting Informer. (2006). klicksafe tv ad english. [Online Video]. 10 April 2006. Available from:http://pinterest.com/pin/89579480060702885/. [Accessed: 10 April 2013]. [Read more...]